Allam is a Professor of Knowledge Management and Sustainable Development; Founding President of World Association for Sustainable Development (WASD) (2003); Founding Director of SDGs Universities International Initiative (SDGsUNI) (2020) Founding Director of Middle Eastern Knowledge Economy Institute (MEKEI) (2012); Founder, in collaboration with the UNESCO Chair on Transfer of Technology...

PROFESSOR PHILIP KOTLER—widely regarded as the "Father of Modern Marketing"—is an acclaimed American marketing author, consultant, and professor emeritus. He served as the S.C. Johnson Distinguished Professor of International Marketing (Emeritus), Kellogg School of Management, Northwestern University. Known for popularizing the concept of the marketing mix, Kotler has authored over...

Prof. Nadine Oosthuizen is Head of the Department of Management at Rhodes University, where she lectures Marketing Management and supervises postgraduate research. With more than four decades in higher education, she has held academic and leadership roles at Rhodes University, Nelson Mandela University, Vista University, UNISA and the University of...